SEO SERVICES: HOW TO INCREASE VISIBILITY AND BE FIRST ON SEARCH ENGINES?
Would you like to appear at the top of Google? Doing SEO optimizations, (an acronym for Search engine optimization) is a complex activity that serves to improve the visibility of a site to achieve the highest possible positioning in search engines.
All companies have competitors on the web and conquering the top positions in searches for the product or service offered is a competitive advantage in which it is essential to invest to obtain important results in the medium to long term.
The ways to obtain results in SEO optimization are numerous and constantly updated, which is why in most cases it is best to contact an SEO agency or a specialized professional capable of carrying out an advanced analysis of the site in its current state and drawing up a list of interventions with a priority index.
To obtain the best results it is essential to understand and exploit the concepts of keywords to identify the searches that people make on Google, Bing, and other search engines.
What is certain is that well-performed SEO services significantly improve the quality of a website, returning appreciable results in the medium and long term.
WHAT ARE SEO SERVICES? FROM ONE-OFF OPTIMIZATION TO ONGOING CONSULTANCY:
SEO services are interdisciplinary and may be very complex to explain.
Simplifying we can say that first of all there are a series of basic SEO activities to be carried out on the website to optimize it for SEO.
Generally, these are one-off optimizations.
At a more advanced level, however, it is the production of pages or articles and therefore of content, which plays a fundamental role in SEO.
This is why SEO can be an ongoing optimization that requires constant work in producing and optimizing new pages.
Finally, another aspect not to be underestimated is link building, i.e. the advertising of your site through links on third-party sites, portals, and web directories.
LIST WITH SOME OF THE MAIN ACTIVITIES RELATING TO SEO OPTIMIZATION:
Target identification
Identification of keywords (products, services, or topics to focus on)
Menu and URL architecture review
Creation of tags and meta tags, alt image, and headers
Creation of a responsive layout also for smartphones and tablets or better yet with an AMP version
Review of existing pages
Image and video optimization
Internal link-building activity, i.e. insertion of internal and external links relating to the topic covered in the pages
Geo localization of the site
Creation of geolocalized landing pages
Site optimization to increase loading speed
Reporting to the main search engines
Setting up the Google and Bing Webmaster tools
Checks for broken links and 404 errors
Checks for site errors on the Chrome console
Configure Analytics and Search console
Create social profiles and connect them to the site
Develop an off-page link-building network
Creation of a blog and drafting of an editorial plan
Production of new content
Traffic analysis
Strategic optimization of specific pages
Miscellaneous and possibly unclassifiable
DOWNLOAD THE COMPLETE SEO CHECKLIST:
Download the SEO checklist, a list of SEO service control interventions. Each project requires careful analysis before being able to precisely define the areas of intervention that are necessary and most convenient.
SEO is a complex process but it is based on the basic concepts that form its foundation, and even if each project has its peculiarities and exceptions this checklist will help you carry out the main necessary checks.
One thing is certain, whether you are an entrepreneur, a trader, a craftsman, or a professional, relying on an SEO consultant is one of the most far-sighted choices a person can make to grow their business.
