SEO services: optimization and positioning to be first on Google

SEO SERVICES: HOW TO INCREASE VISIBILITY AND BE FIRST ON SEARCH ENGINES?

Would you like to appear at the top of Google? Doing SEO optimizations, (an acronym for Search engine optimization) is a complex activity that serves to improve the visibility of a site to achieve the highest possible positioning in search engines.

All companies have competitors on the web and conquering the top positions in searches for the product or service offered is a competitive advantage in which it is essential to invest to obtain important results in the medium to long term.

The ways to obtain results in SEO optimization are numerous and constantly updated, which is why in most cases it is best to contact an SEO agency or a specialized professional capable of carrying out an advanced analysis of the site in its current state and drawing up a list of interventions with a priority index.

To obtain the best results it is essential to understand and exploit the concepts of keywords to identify the searches that people make on Google, Bing, and other search engines.

What is certain is that well-performed SEO services significantly improve the quality of a website, returning appreciable results in the medium and long term.

WHAT ARE SEO SERVICES? FROM ONE-OFF OPTIMIZATION TO ONGOING CONSULTANCY:

SEO services are interdisciplinary and may be very complex to explain.

Simplifying we can say that first of all there are a series of basic SEO activities to be carried out on the website to optimize it for SEO.

Generally, these are one-off optimizations.

At a more advanced level, however, it is the production of pages or articles and therefore of content, which plays a fundamental role in SEO.

This is why SEO can be an ongoing optimization that requires constant work in producing and optimizing new pages.

Finally, another aspect not to be underestimated is link building, i.e. the advertising of your site through links on third-party sites, portals, and web directories.

LIST WITH SOME OF THE MAIN ACTIVITIES RELATING TO SEO OPTIMIZATION:

Target identification

Identification of keywords (products, services, or topics to focus on)

Menu and URL architecture review

Creation of tags and meta tags, alt image, and headers

Creation of a responsive layout also for smartphones and tablets or better yet with an AMP version

Review of existing pages

Image and video optimization

Internal link-building activity, i.e. insertion of internal and external links relating to the topic covered in the pages

Geo localization of the site

Creation of geolocalized landing pages

Site optimization to increase loading speed

Reporting to the main search engines

Setting up the Google and Bing Webmaster tools

Checks for broken links and 404 errors

Checks for site errors on the Chrome console

Configure Analytics and Search console

Create social profiles and connect them to the site

Develop an off-page link-building network

Creation of a blog and drafting of an editorial plan

Production of new content

Traffic analysis

Strategic optimization of specific pages

Miscellaneous and possibly unclassifiable

DOWNLOAD THE COMPLETE SEO CHECKLIST:

Download the SEO checklist, a list of SEO service control interventions. Each project requires careful analysis before being able to precisely define the areas of intervention that are necessary and most convenient.

SEO is a complex process but it is based on the basic concepts that form its foundation, and even if each project has its peculiarities and exceptions this checklist will help you carry out the main necessary checks.

One thing is certain, whether you are an entrepreneur, a trader, a craftsman, or a professional, relying on an SEO consultant is one of the most far-sighted choices a person can make to grow their business.